Skateboarding Culture in the North East - (Regional Identity)

 AC1 - 

Brief - 

https://sunderlandculture.org.uk/

The client for the project is Sunderland Culture. Sunderland Culture is a new organization created to bring together Sunderland’s most important cultural assets and activities and realize the ambition of a city brimming with creative potential. They operate National Glass Centre and Northern Gallery for Contemporary Art, Sunderland Museum & Winter Gardens, Sunderland Stages, Sunderland Cultural Partnership, Arts Centre Washington and The Fire Station, with a combined audience of over 700,000. In addition, they run cross-city programmers such as the recent UK City of Culture bid and their Great Place Scheme. Their mission is to improve life for everyone in Sunderland through culture.

Some of their venues include:



Sunderland Culture also have a variety of events throughout the city and also throughout the year to engage the public with the creative arts in the North East, such as:


The requirements made by the organizers at that the final submission should be in the form of video media (a short film or documentary), print media or a combination of the two.

The primary target audience is young people aged from 16-25 with the aim to engage young people and encourage them to think about and express their own regional identity in whatever way. The target audience can be of any ethnicity, gender and sexuality with no hate or discrimination towards anyone.

Audience Demographic -
  • Age - 16 to 15 years old
  • Gender - Male, Female, Non Binary and Other
  • Profession - Student, Part or Full Time Employment
  • Income - Any amount 
Audience Psychographics - 
  • Interests - Skateboarding, Movies, Documentary's, Sports ETC.


Deadline - 4th April 2022

Resubmission Deadline - 14th April 2022


Inspiration - 

What defines my cultural identity would more than likely be skateboarding culture as it is the only thing I involve myself with as of recent years.

Living in the north east and being brought up in multiple areas has been a eventful experience due to many things that have happened especially after turning 13 and soon going on 18 in a few months. But, being apart of the skateboarding community in the north east and being apart of the culture has made my experience living in the north east better than it was beforehand.

Some other points that could be spoken up -
  • How you look
  • How you feel
  • What you like
  • What you don't like
  • What you do or don't believe in
  • How you think other people see you
  • How you feel about your religion
  • What it is to come from this religion
A big reason that the culture of skateboarding in the North East is my main inspiration for this project, because I have had a lot of good memories with the people involved in it is how I have met a lot of the people I am very close friends with today.

https://www.youtube.com/watch?v=nOz8wkRzTeE - Short Documentary by Curb Soup 

I found a short documentary which takes place in Newcastle Upon Tyne, where skateboarders who have grew up skateboarding in around different spots there talk about what it is like. As well as speaking upon some of the hate from people who aren't involved in the sport or the culture who see it as a nuisance and other things. The documentary used editing techniques that I wish to use myself, such as using voiceover/interviews playing over videos of skateboarding with the people being interviewed/speaking. Though for mine I would like to use skateboarding video parts to play behind a voiceover/interview.
The way that they put together the documentary was very powerful in getting across the point trying to be made by the documentary. The point being put across by the documentary is to not judge people who do something different to you, no matter their age because if someone spoke bad on your sport that you're involved in, you yourself would not be very happy about it.

I sent a survey to Microsoft Teams for people to fill out, and I got responses regarding the subject of my documentary. These are the responses I got:









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